![]() ![]() Once you cross your budget limit, the ads stop automatically. You can decide on a budget with Twitter where you only pay when users take action that meets your goal. Paid Advertising: Paid social advertising on Twitter can get you the much-desired limelight. ![]() Apps like Agorapulse, TweetDeck, or Google alerts will inform you when relevant tweets show up. Use variations of the words and rephrase them from your customer’s point of view. In the Twitter advanced search, typing appropriate keywords or words that denote the problem your product or service is likely to solve, can lead you to useful tweets from audiences. Decide who your target audience is and search them based on location, gender, interests, and other criteria relevant to your business. The more the followers, the more credible your brand would seem to be. Also, the Twitter Website Card can be used to highlight product images and promotions in your users’ timelines. Timeline Pin and Twitter Website Card : Pin the most important information on your timeline by clicking on the more option on the tweet then click on ‘pin to your profile page option’, so that nobody overlooks it. As for product images, event promotions, graphic texts or product news, post them on your header image, like in the case of billboards. Profile Picture and Header Image : Use a profile picture that showcases your business as it will appear as your icon in every tweet. Since Twitter allows only 160 characters here, you can create a short link with from your website URL, to fit your Twitter window. Add a unique link to it that will lead your audience to your marketing page or blog. Profile Bio : Your profile bio will tell your audience who you are, what your products and services are, and where your location is. Use this handle to the extent possible on your business card, website, Facebook profile, presentation slides, and even on ads. User Name : To start with, create a catchy username (also called a handle), with a length up to 15 characters or less, that enables audiences to identify your brand easily. Simple yet Important Aspects for a Great First Impression With 240 million users a month and 500 million tweets flashing every day, Twitter stands out as a platform that can increase brand awareness and drive your sales. Of the almost countless options available, many marketers are leveraging the benefits of Twitter as a marketing platform. Twitter’s head of revenue products Bruce Falck has since confirmed that subscriptions are something that Twitter is considering, but stopped short of actually confirming any specific details, except to say that it was a “very early exploration”.The marketing industry today is buzzing with social media marketing tools and techniques. Back in 2020, Twitter’s CEO Jack Dorsey did state that a subscription model was something the company could consider. There is also a report that Twitter could introduce a tipping option that lets users pay to unlock special content from people that they follow. “We have a really high bar for when we would ask consumers to pay for aspects of Twitter,” Segal said. He also noted that Twitter was not only “very, very early” in exploring a subscription service, but also planned to be picky about how it goes forward. Another idea involves introducing “tipping” to Twitter, where users could pay accounts for exclusive content.Īccording to Bloomberg, Twitter Chief Financial Officer, Ned Segal, a subscription option of some kind would offer sales ‘durability,’ and recurring revenue is more consistent than advertising spending. The service is primarily targeted at professional creators on the site.Īpart from charging for TweetDeck, the company is also said to be exploring other ideas, including charging for new features like an “undo send” button or more profile customization options like profile badges, custom colors, the ability to publish longer and more high-def videos, auto-responses and more in-depth analytics. TweetDeck is a popular alternative to the main Twitter website and mobile app with a dashboard that allows users to efficiently manage multiple accounts. Twitter is exploring ways to ease its dependence on advertising with the option of adding a subscription feature, which will include charging money for access to Tweetdeck. ![]()
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